Chimera Design is an Australian graphic design company that provides design solutions for print media and the internet.

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A mythological beast. One body, many heads.
A fantastic creation of the mind.

We work together as a single entity in the pursuit of perfection, embracing a team philosophy, maintaining that synergy delivers the greatest results.
We hear our clients, fully involving them in the creative process, analysing, questioning and searching for a point of difference. Applying our passion to inspire and excite, hatching the big picture while honing the detail, providing
a level of expertise that comes with the experience of years.

We create, we communicate, we collaborate.

Collective

Epidote - www.epidote.com.au

Epidote creates websites and multimedia. Our products range from simple websites and content management systems through to web applications, 3D modelling/animation and CD/DVD products.

Amongst other web applications, Epidote and has developed an online booking system that incorporates an easy to use front end interface and comprehensive back-end toolset to make online bookings easy for guest and administrators.

Shuiedo Japan

Shuiedo Japan is a specialist print and packaging company producing high barrier film and unique box formats. Shuiedo offers a point of difference currently unseen in Australia by utilising specialist techniques for matt and gloss affects, foil embellishments, shoji screens, embossing, unique paper coatings including rice-paper, moulded packaging, sealed cups and cartons.

Located in Tokyo, Shueido is admirably placed at the hub of innovation and market trends. It is also conveniently located only 2 hours behind the Eastern Australian time zone, thus making turnaround response time easy for Australian business communication. Having strict quality controls and employing the latest high tech machinery, Shuiedo has a firm belief in the art of printing and delivering a distinctly individual outcome.

 

 

Case Studies

Olive's Corner Memorial

Early in 2002 Chimera was commissioned by the Major of Port Philip to create
a memorial in a new park near the Liardet Community Centre Bay Street Port Melbourne dedicate to the late Senator Olive Zakharov.

The initial brief was to produce a digital print for the wall adjoining the park but given the importance of the project Chimera undertook with the assistance of Down Street Studios to work within the small budget restrictions and produce a freestanding sculpture. After looking at a variety of materials and cost options it was mutually decided that a series of 3 cast concrete pillars imprinted with aspects of Senator Olive Zakharov's personality was the appropriate choice. These aspects of Olive's life are captured in the embedded images on each of the pillar faces, her anti development stance for Port Melbourne, her love of books, her strong political and ethical view, amongst many others.

The project was a work of passion and would not have been made possible without the personal dedication of several key people to the project. The end result is a memorial that melds design and sculpture and creates a unique outcome that was greatly appreciated by Olive's family and the then Major of Port Philip, Julian Hill.

 

Momac Hairdressing

Momac hairdressing studio in St Kilda desired an identity which portrayed the fashion and craft approach they give to their own work. Desiring something unique and delicate, what resulted was an intricate design which created both pattern and typography from graphic form.

To portray the notion of 'brand' and 'craft', a reversible embroidered label with the graphical symbol was created which was then stitched onto the business cards and fabric carry bags.

Red, white and black were distilled from within the studio's environment to form the basis for the colour set. A range of stationery including a set of appointment cards each utilising a different background base, offered diversity and randomness for the cliental's next visit.

Dancehouse Annual Report

The Annual Report for Dancehouse was an opportunity for us to create a document that matched the dynamic, innovative and diverse nature of a progressive dance company.

Needing to convey all the necessary requirements of a non-profit organisations’ annual report and reflect the company’s existing achromatic corporate image, our aim was to evoke contrary emotional reactions in the reader, much like that of viewers of contemporary dance.

Colour was used to convey this over a mixture of four natural toned stocks, in which the colours were intensified or subdued through their interaction with the paper. Combinations of vivid and powerful red, often brash and almost assaulting, the refreshing nature of pale blue, adding restraint, and white, creating calm through intricate detail, altered the book’s pace exuding energy.

Snakata

Due to increasing competition in Flavoured Snacks of FMCG, Sakata chose to reinvigorate the Snakata Range in 2006 with a fresh design that targeted the new emerging market looking for a ‘healthy alternative’.

To avoid cannibalisation, Snakata needed to have a clear distinction from the ‘everyday’ rice cracker range. The success of the Sakata brand and its ability to now be used as an endorser, enabled the design to focus more on fun fresh colours and flavour illustrations, while being supported by Sakata’s commonly recognised ‘red circle’ rather than focusing on it.

The re-design also helped launch product expansion into multi-packs and Snakata Pops.

Tabcorp Mystery 6

Tabcorp’s introduction of a new bet-type ‘Mystery 6’, into the Australian entertainment industry, needed to capture the carnival atmosphere of sporting fun, yet remain intriguing and aloof. The products visual identity needed to appeal to a broad market, including Victoria’s youth audience. The dramatic colour combinations, inspired by racing silks, provided a unique market impact and effective visual communication.

The full colour logo, often placed on a black background, effectively relates to the name it accompanies. Shivering white in a spooky ghost-like fashion, the ‘6’ hovers in the dark, surrounded by it’s energetic aura. Propelled off the page by magenta its mysterious nature evokes festive excitement. The purple hues behind offer subtle hints of an ethereal nature, and it’s these hues, often linked with good fortune and intuitiveness, that add a sophistication and grounding to their dominant analogous partner.