An Australian owned company passionate about all things effervescent! Vitamin + Boost = VOOST.
Having had the opportunity to work on the brand and packaging since its inception, we love all things VOOST.
When developing the brand we were keen to capture the synergy of Australian innovation and German made quality, in both the name and brand personality.
Simple communication, vibrant colours, distinctly bold blocking and a clean Bauhaus inspired style.
From humble beginnings Cobram Estate has grown to be Australia’s largest Extra Virgin Olive Oil grower and producer.
Having been involved with the brand and packaging since 2010, we really know the amazing olive tree groves at Cobram. Our scope of brand development also goes beyond the brand and packaging into strategy, consumer insight and retail presentations.
Core range A world class award winner and an essential in every Australian kitchen, with an amazing Tree to Table traceability story.
Infused range A flavour twist on Extra Virgin Olive Oil. Simple design with strong flavour visuals to highlight usage and amazing taste.
Baking Oil The new Limited Edition Baking range for all baking occasions. Clear icons, stylish type, inviting imagery and charming pastel colours inspired by the sweet yet subtle flavours.
Premieré This exceptionally high quality, robust Olive Oil blend features a clean, simple design clearly communicating to the consumer it’s premium, robust and complex personality.
Today, when people think yoghurt they imagine lifestyle brands and unique flavours. Back in 2010 when we first met with David (Founder of Five:am), things were very different…. and far more vanilla.
The initial brief was….create something unique. Luckily we had three great assets - amazing organic yoghurt, a great name: “Five:am” and a strong brand essence “Enjoy a Five:am moment. Time to Pause… and create the day ahead.”
What is the Five:am moment? For the farmers who milk the cows it was 5am. This formed the core of our thinking. We wanted to capture elements of the farm and the simple freshness and ingredients. The wooden background represented the milking shed and farm fence posts with fresh grass as a natural base to add freshness and the natural tone.
The brand mark with its angled type and radiating bands symbolises the "wake up” moment. This could be at sunrise or at the breakfast table… when you pause and create the day ahead…. another Five:am moment.
The brand quickly grew as multiple new flavours and sizes joined the Five:am family.
Healthy, clear, glowing skin – all achieved from within. SkinB5’s next generation approach to acne offers an effective, safe, long lasting solution that treats the root causes of acne using natural but powerful ingredients.
The new packaging design is clean and contemporary – clearly communicating the simple 4 step system and product benefits.
Photography: Meghan Trainor
Bladnoch’s Distillery dates back to 1817 and is one of the oldest Single Malt Scotch Whisky producers in Scotland.
As part of the new renovation of the Bladnoch brand and distillery we were acutely aware of referencing both the rich history and the bold new future. At the forefront of our thinking was capturing a distinctive personality and creating iconic brand elements both in bottle shape, brand mark and the distinctive metallic closure.
For a distillery with a rich 200 year history, Bladnoch is enjoying a bold, powerful and exciting revival.
“2XP® is for people who set the pace and lead the pack. Who push, punish and play. People with passion, who strive for perfection, who believe in possibilities and participate with purpose.”
The brief, create a unique brand and packaging solution for a new high performance sunscreen range. The goal, challenge the market perception with innovative naming, form and function. Naming convention came first as we landed on the concept XP which represented "eXtra Protection" and "eXtreme Performance” eventually forming 2XP® . When designing the dynamic bottle shapes we began with the idea of utilising multifaceted forms to create an upright rigid tube. The slimline cap at the base formed the initial building block with alternating angled sides becoming our theme, adding both dynamic form and highly functional utility. We paired this with simple, punchy typographic communications and a vibrant colour palette emphasising vitality and energy.
Stone & Grove
Using fresh, estate grown olive leaves, Stone & Grove gently pick and handcraft the leaves for their olive leaf tea range, to create richly herbaceous teas filled with the unique antioxidants found in the olive leaves.
The simple yet elegant design embodies the beautiful handcrafted nature of the brand.
Photography: Brent Parker Jones @food_photographer
We were approached to develop a strategy on the aromatherapy brand "In Essence”.
Rather than using the traditional ingredients focus, it was decided that we reposition the new range based on solutions and outcomes. When developing the naming we wanted to retain a connection to the mother brand "In Essence” (hence the use of the I and E). Secondly IE is an abbreviation to a simplified dialogue and narrative which explained the intended use of each blend…… i.e. meaning “in other words”.
Utilising a minimal modern approach, our goal was to differentiate from more traditional looking aromatherapy brands on the market. Balancing white space, typography and fresh pop colour to clearly communicate product type and usage. The use of a predominantly white face signifies simplicity, peace and calm; and the simple typographic application is informative, transparent and helpful.
The colour palette assists the consumer to easily navigate through the range, and also seeks to engage the younger audience with a burgeoning interest in natural therapies. The blends range serves as a convenient introduction into the aromatherapy market.
Smooth, luxurious, distinctly fresh whisky taste.
The Pure Scot brief was to challenge convention and create a stylish contemporary brand. Bold, confident and aware.
A distinctive angled bottle shape, vibrant colour palette and bottle decoration all combined with simple communication.
Pure Scot is not just about where whisky comes from, but rather where it’s going.
The Base Collective
The Base Collective are a magnesium based skincare and wellness range that feature natural, organic products made in Australia.
The brand design is all about the system, segmented formula and simple clear communication. Stylish, clean and medicinal.
Natural, sustainable, cold-pressed, local and delicious juices.
We created a colourful and vibrant packaging solution to match the freshness of their juices.
Aunty Kath’s Cookie Dough is a ready-to-bake dough that makes at home baking easy, for a cheeky and chewy treat to enjoy whenever you like.
Our brief was a complete redesign of both the Aunty Kath’s brand and packaging… only retain the red brand colour.
The starting point was to add a friendly relatable personality. Firstly we recreated the Aunty Kath’s signature as a unique handcrafted typography brand mark. This was combined with the distinctive flattened dough brand shape. Packaging elements were designed with a playful sense of baking magic…. as everyone knows cookie dough is fun…. and delicious.
ecoLEAF™ vegetables are unlike any you have tried before…. grown using a state-of-the-art hydroponic method developed in Japan.
Our brief was to create a tactile brand but also showcased the products many benefits and innovations.
Natural elements, hand drawn typography, vibrant colours all combine with the black backdrop, providing a distinct pop freshness.
Red Rock Deli
Combining ingredients in new and exciting ways – using the finest quality, authentic ingredients to create deli-inspired snacks that are deliciously imaginative
Building on the equity of the Red Rock Deli brand we created the design thematic showcasing heightened flavour cues across a full suite of pack formats for both innovation and final pack execution.
Nature’s Gift was a small family business operating in the highly competitive pet food marketplace. Our brief was to totally rethink the brand, positioning and personality.
After a few workshops it quickly became clear we should create a down to earth, family personality for the brand given the home-grown, natural quality of the product. Beginning with the dog tag, chalkboard, hessian texture and handwritten typography, the brand quickly evolved. Simple, dynamic and modular elements enabled easy product extension while the green hessian provides great brand blocking. Growth and line extensions quickly helped the brand grow from strength to strength, enabling it to become a major player in the category.
Whether you want to get involved in sport, represent the University at the UniSport Nationals, join the gym, stay fit or have fun and meet new people on campus – VU Sport is the body that facilitates all things sport…. and much more.
Balancing dynamics and stability, the logo and application was designed as a unique identity for VU sport (part of Victoria University). Having both an internal and external profile it was important be a stand-alone mark while still having a symbiotic relationship with the Victoria University identity. A strong use of Victoria University’s corporate blue combined with the angular shapes provided a clear differentiation while uniting the overall design theme.
Human Bean Co
Human Bean Co beans are passionately sown, grown and harvested under the stunning Australian sun in Queensland.
When developing the brand personality and packaging the brief was to create something fun, tasty and just a little cheeky, with happy (human) beans, playful wording and illustrations appealing to consumers looking for a deliciously healthy snacking alternative.
Totally Bean-a-licious! and Bean-tastic!…. with all the Bean-a-fits!